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Denim
LAUNDER

Preserve what you love

BECAUSE WASH IS A DIRTY WORD

You're welcome, denimheads.

A biodegradable, water-based spray that refreshes, reshapes and revives denim without needing to wash them

The wash-free way to refresh your denim

  • WHAT IS IT?

    You’d rather die than wash your beloved denim. That’s why we created our Denim Launder—the optimal way to reshape and revive jeans without tossing them in the laundry.

    Plus, it’s safer for you, your jeans and the planet. BOOM.

    Water-based | Free of fluorocarbons

  • HOW DOES IT WORK?

    You no longer need to choose between staying fresh or preserving the integrity of your denim with our unique formula that reshapes and revives your jeans. 

    Our refreshing technology doesn’t just mask bad odors, it neutralizes them, leaving your denim with a light, natural, green tea scent.

  • SUSTAINABILITY LOWDOWN

    Our Denim Launder is manufactured in a people and planet friendly facility that abides by the AISE charter, a voluntary EU initiative that promotes and facilitates a common industry approach to safety and sustainability.

LEARN HOW TO USE OUR DENIM LAUNDER

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OUR PACKAGING

Some see a bottle, we see a spaceship

UNLEASH THE POWER OF AIR

Our products are powered by Airopack®—innovative technology that’s safer for you and the planet. Normal aerosol uses pressurized gas to propel its contents, often releasing harmful solvents at the same time. Airopack uses compressed air instead of volatile chemicals, so when you spray, you get your product—nothing more.

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OUR LAUNDER FAMILY

SIZE MATTERS

  • 185ML / 6.2 FL OZ // LARGE
    185ML / 6.2 FL OZ // LARGE
  • 85ML / 2.8 FL OZ // FLIGHT
    85ML / 2.8 FL OZ // FLIGHT

LET'S KEEP IN TOUCH

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Preserve what you love

FAST LIFE, SLOW FASHION

When your garms live longer, so does the planet

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