Stories

Holiday Gift Ideas for Athletes

December 12, 2025

If you've ever tried to get an athlete a gift, you know you’re in for a challenge. They're picky about their gear, they know quality when they see it, and if you come up with something they could u...

DFNS AT THE ADIDAS TERREX INFINITE TRAILS RACE 2025

October 29, 2025

We started off September at the trails for our second round of the adidas Terrex Infinite Trails Race. Last year, athletes loved our after-race footwear cleaning service, so we stepped it up for th...

DFNS and Track Mafia take on The Speed Project

April 9, 2025

Since 2012, Track Mafia has redefined what a running community can be. This West London-based crew brings together diverse individuals united by their love of speed, movement, and genuine connecti...

ADF Innovation Award Winner in the Design category

January 30, 2025

Tubex and DFNS win the ADF Innovation Award for the packaging design of the adidas CARE Footwear Protector powered by alu-air©. Tubex and DFNS are proud to announce that their collaborative design,...

adidas CARE Cleaning Service on Campus

January 7, 2025

Wondered how our latest collection in collaboration with adidas looked like in action? We took over the adidas campus in Herzogenaurach, Germany, for an incredible opportunity to visit our partners...

NEW COLLECTION: adidas CARE by DFNS

December 19, 2024

Our new collection in collaboration with adidas is finally here. Introducing adidas CARE by DFNS, the new line of care products designed to clean, refresh, and protect footwear and apparel across a...

adidas CARE Cleaning Service at the Terrex Infinite Trail

September 24, 2024

On September 6th, we showcased our latest adidas CARE by DFNS collection at the Terrex Infinite Trail 2024 in Gastein Valley with an exclusive footwear cleaning service. We were on site to provide...

Prestigious German Packaging Award Winner in the Design category.

July 31, 2024

Tubex and DFNS powered by alu-air© are proud to announce that their collaborative innovation – alu-air© - has won the prestigious German Packaging Award in the Design category. alu-air collaborated...

A WORLD’S FIRST THAT PUTS THE WORLD FIRST

May 1, 2024

Plastic waste and carbon emissions are huge barriers to reaching global sustainable development goals. Device innovation has always been key to our product development, so again we’re levelling-up ...

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Holiday Gift Ideas for Athletes

DFNS AT THE ADIDAS TERREX INFINITE TRAILS RACE 2025

DFNS and Track Mafia take on The Speed Project

ADF Innovation Award Winner in the Design category

adidas CARE Cleaning Service on Campus

NEW COLLECTION: adidas CARE by DFNS

adidas CARE Cleaning Service at the Terrex Infinite Trail

Prestigious German Packaging Award Winner in the Design category.

A WORLD’S FIRST THAT PUTS THE WORLD FIRST

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